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Case Study: migrolino-wholesale achieves a unified sales management experience with SAP Sales Cloud and SAP Customer Experience Services
A SAP Case Study
migrolino-wholesale Digitalizing Critical Sales Operations to Shorten the Sales Cycle and Boost Revenue
Migrolino Wholesale, a Swiss wholesaler of branded food, nonfood, and ultra-fresh products, needed to simplify sales operations, shorten sales cycles, and support a small team with limited IT resources and no dedicated CRM. The company also wanted a cloud-based sales management solution that could integrate with its legacy ERP and warehouse systems. SAP Sales Cloud and SAP Customer Experience Services were selected to help address these needs.
SAP implemented SAP Sales Cloud and integrated it with Microsoft Outlook, SAP ERP, and SAP Business Warehouse, standardizing and automating sales processes across account, visit, and opportunity management. The result was a unified sales experience, better planning and tracking of customer visits and deals, and faster, more efficient business execution. SAP completed the integration in 4 months, helping Migrolino Wholesale achieve its goals in a short timeframe.
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Migrolino Wholesale
Sebastian Becker
Member of the Executive Board and Head