Case Study: Maui Jim personalizes customer experience and goes global with SAP Hybris Expert Services

Maui Jim Personalizing the Customer Experience and Going Global with SAP Hybris Expert Services

Maui Jim, a retail company specializing in sunglasses and accessories, sought to develop a strategic digital commerce channel. Their objectives included executing an aggressive global expansion and improving the digital user experience for both business-to-business and business-to-customer markets. The company partnered with vendor SAP and their SAP Hybris Expert Services to address these challenges and streamline their internal sales processes.

SAP implemented its solution alongside partner Pragiti Inc., providing strategic consulting and technical services, including solution add-ons and microservices. This collaboration resulted in a successful, on-time, and on-budget engagement. Key results included the launch of a new site in just 78 days, zero required downtime after going live, and significantly higher customer and internal satisfaction, enabling Maui Jim to realize its long-term digital vision.

Maui Jim

Jim Ferolo

Vice President, Digital & Marketing Tech