Case Study: Maschinenfabrik Reinhausen GmbH simplifies complex product configurations and quotations with SAP Intelligent Product Recommendation

Maschinenfabrik Reinhausen Simplifying complex customer orders, configurations, and quotations

Maschinenfabrik Reinhausen GmbH, a global industrial manufacturer of transformer products, needed to simplify the process of handling highly complex customer requests, configurations, and quotations. With more than 180 possible product characteristics, creating a typical configuration could take 30 minutes before a sales quote was even possible. The company turned to SAP Intelligent Product Recommendation to help identify the most suitable default configuration for end customers.

SAP implemented SAP Intelligent Product Recommendation to provide machine-learning-based guided selling and configuration recommendations. The solution helped MR find a better default configuration, speed up the configuration process, and reduce reliance on deep technical expertise and sales specialists. As a result, SAP enabled the potential for faster quoting, improved customer satisfaction, and expected gains in revenue through better product personalization.

Maschinenfabrik Reinhausen GmbH

Stefan Roehrl

Product Configuration Engineer