Case Study: Salzburg AG accelerates quotation and order management with SAP CRM

Managing Quotations and Orders More Efficiently with SAP CRM

Salzburg AG, a utility company based in Austria, needed a robust and integrated tool for its B2B sales team to efficiently manage quotations and customer orders. They partnered with SAP to implement the SAP Customer Relationship Management (CRM) application and the SAP Pricing and Costing for Utilities application to address this challenge and achieve a higher level of automation.

With the help of SAP Digital Business Services, the company deployed the SAP CRM solution. This integration with their back-end systems reduced complexity, accelerated the bid process from days to hours, and increased team productivity. The measurable results for Salzburg AG include enabling their salespeople to manage over 33,000 contracts and negotiate roughly 1,500 offers each year more effectively.

Salzburg AG

Markus Schmidt

Customer Care