Case Study: Daimler Trucks North America achieves faster, more accurate bid pricing with SAP

Keep the world moving sustainably towards a better future with AI

Daimler Trucks North America, a leading North American truck manufacturer, was struggling with manual bidding and pricing processes built around Excel, siloed data, and limited pricing insights. These inefficiencies reduced productivity, constrained deal volume, and put the company at a competitive disadvantage in aftermarket parts bidding.

SAP helped implement an automated Deal Desk solution using SAP HANA and SAP Analytics Cloud, with AI-driven price optimization and real-time data integration. The result was an 80% reduction in bid submission time, a jump from 5 to 50+ deals per day, up to 42% improvement in part crossing accuracy, and an estimated 40% increase in aftermarket parts sales profit, along with roughly 4x higher bid win rates.

Daimler Trucks North America

Adam Knobeloch

Director National Accounts