Case Study: HMD Global achieves rapid global business launch with SAP Business ByDesign

Jump-Starting the Global Business with SAP Business ByDesign

HMD Global, a Finland-based high-tech company entering the global smartphone market with Nokia-branded mobile devices, faced the challenge of establishing its business operations in approximately 40 countries simultaneously. The company needed a modern, integrated solution to manage its rapid global expansion, outsourced production model, and complex sales channels. To meet this challenge, they selected the SAP Business ByDesign solution from vendor SAP.

The SAP solution provided a lean, cloud-based foundation with built-in best practices, which was implemented with the help of partner Headstart. This allowed HMD Global to quickly deploy a unified system for its entire global business. The results were significant; within nine months, the entire company was running on SAP Business ByDesign, achieving a 100% rollout. The solution provided optimized company setup and the ability to implement unique industry-specific capabilities for managing sales channels.

HMD Global

Florian Seiche

President and Acting CEO