Case Study: StepStone boosts sales efficiency and conversion with SAP Business ByDesign

Innovating Business Processes and Focus with SAP Business ByDesign

StepStone GmbH, a professional services company specializing in online recruitment, faced challenges in maintaining its leadership position after strong growth. They needed to integrate findings from a customer-focus group, improve data integrity, reduce administrative overhead, and connect its various divisions more effectively. To address this, they turned to vendor SAP and implemented the SAP Business ByDesign solution.

SAP provided StepStone with an integrated, user-centric cloud solution that was quick to implement across its seven organizations in five countries. The solution enabled a new sales focus on leads and opportunities, innovating workflows with features like call boosters. As a result, StepStone saw a 50% increase in sales calls and a 20% improvement in opportunity conversion within one year, with salespeople able to make up to 100 calls per day.

StepStone

Bie Nijs

Functional Analyst