Case Study: MTU improves sales pipeline visibility with SAP Hybris Cloud for Customer

Improving Data Transparency with SAP Hybris Cloud for Customer

MTU, a manufacturer of high-speed engines and propulsion systems, needed to improve the clarity of its sales pipeline and better understand customer requirements to support its growth. To address this challenge, the company initiated a sales excellence plan and turned to vendor SAP for a solution.

SAP implemented its SAP Hybris Cloud for Customer solution, which provided a single platform for all customer engagement data. This gave managers better visibility into the sales pipeline and allowed sales teams to work more efficiently with readily available customer information. The results included improved customer service, increased sales team efficiency, and better lead monitoring. The cloud-based deployment was rapid, taking just eight weeks per site, and quickly scaled to 470 users worldwide, laying a strong foundation for future data projects.

MTU

Shirley Chua

IT Solutions and Global IT Support