Case Study: Yurun Group achieves omni-channel dealer management and smarter production planning with SAP Commerce Cloud

How Yurun Group enhances the accuracy of sales and production planning with SAP Commerce Cloud

Yurun Group, a large private enterprise spanning food, commerce, logistics, and other industries, needed to break down data silos and improve omni-channel dealer management. As online sales grew, its manual ordering and spreadsheet-based processes made it difficult to see supply and demand clearly, leading to less accurate production planning and missed opportunities, especially among smaller distributors and retailers. Yurun Group turned to SAP Commerce Cloud to modernize its sales and distribution operations.

SAP implemented an integrated dealer management platform and omni-channel order management system that provided real-time inventory visibility through mobile access and connected multiple e-commerce channels. As a result, Yurun Group improved production and sales planning accuracy, enabled demand-driven supply decisions, and boosted order completion rates. The system also increased efficiency across distribution and customization, supporting more flexible manufacturing processes.

Yurun Group

Bao Yi

Project Director