Case Study: Ursa improves sales performance and reduces costs with SAP Sales Cloud and SAP Service Cloud

How URSA enabled a 360-degree view of sales activities at construction sites and with partners using SAP Sales Cloud

Ursa Insulation SA (Ursa), a leading European provider of insulation materials for construction companies, needed a more modern CRM foundation to replace siloed, paper-based processes and improve visibility across sales activities. The company wanted to react faster to customer needs, strengthen collaboration, and reduce costs and effort for sales and IT teams. SAP Sales Cloud and SAP Service Cloud were selected to support these goals.

SAP implemented SAP Sales Cloud and SAP Service Cloud to give Ursa a 360-degree view of customer and site sales activities, automate key selling processes, and provide role-based dashboards and analytics. The results included improved sales productivity, better collaboration, and higher project success rates, with Ursa converting more quotes into orders and adopting best practices across 15 sales offices.

Ursa

Efrén del Pino

Head of Division