Case Study: BSH achieves a better online purchasing experience with SAP Commerce Cloud

How Smartzer helped BSH engage new consumers and drive sales through live shopping solutions

B/S/H, a global home appliances group behind brands like Bosch and Siemens, needed a way to stand out in a crowded market and give online shoppers a more engaging, informative experience. Using SAP Commerce Cloud, the company looked for a solution that could improve product discovery, answer customer questions, and support easier purchase decisions.

SAP partner Smartzer implemented an interactive live shopping platform integrated with SAP Commerce Cloud, enabling real-time product demonstrations and live chat during shopping events. The solution helped B/S/H share more detailed product information, collect engagement insights, and drive direct conversions, delivering a 43% engagement rate and a 6% conversion rate from the first live event.

B/S/H

Aysenur Evcil

Head of Global D2C