Case Study: Qualtrics achieves a world-class customer advocacy experience with SAP Build Apps

How Qualtrics built a better experience for its customers while dramatically reducing development costs, thanks to SAP Build Apps

Qualtrics, the experience management company, needed a low-cost, no-code way to build a mobile app for its XM Advocates program so customers could easily join, become references, network with peers, and redeem rewards. The company turned to SAP and SAP Build Apps because no off-the-shelf solution fit its functional, legal, and security requirements.

Using SAP Build Apps, a single business user created the app in six months with minimal IT support and zero lines of code. The solution delivered more than 100 UI screens, supported iOS and Android, and added features like push notifications, chat, profiles, and user authentication. Qualtrics reported 90% savings in IT development costs and 2x faster onboarding, with about 1,000 customers expected to adopt the app in the first year.

Qualtrics

Spencer Cook

XM Advocates Lead