Case Study: MAPAL achieves faster global sales and product recommendations with SAP and Zoovu

How MAPAL is Futureproofing Global Sales With an AI-Powered Discovery Platform Powered by Zoovu

MAPAL, a global supplier of precision tools, needed a way to standardize sales across its international team and help representatives quickly recommend the right products from a complex, variant-rich portfolio. With SAP, the company set out to move beyond product catalogs and equip its salespeople with a faster, more consistent way to deliver quality product advice.

SAP helped MAPAL implement Zoovu, an AI-powered discovery platform integrated into its SAP software landscape, creating the Solution Expert digital assistant for phones. The solution enabled 450+ technical consultants in 25+ countries to identify the right product more quickly and consistently, while reducing the time and cost of training; deployment was completed in just four months.

MAPAL

Dennis Winter

Team Leader (IT) Business