Case Study: Gebr. Heinemann achieves consistent omnichannel pricing with SAP Omnichannel Promotion Pricing

How Heinemann now has the same pricing and promotions online and offline, thanks to the SAP Omnichannel Promotion Pricing solution

Gebr. Heinemann, a leading international travel retailer and distributor, needed a way to manage pricing and promotions consistently across its online and offline channels. The company faced siloed data, manual processes, and limited visibility, making it difficult to deliver a unified omnichannel experience. To solve this, Gebr. Heinemann worked with SAP and used SAP Omnichannel Promotion Pricing, along with SAP Customer Activity Repository and SAP Customer Experience.

SAP implemented a cloud-based “single source of truth” for pricing and promotions, with automated price calculations and integration across SAP and third-party systems. As a result, Gebr. Heinemann now has consistent pricing online and offline, faster and more reliable data distribution, fewer data errors, lower operational costs, and 100% elimination of local infrastructure for mobile point-of-sale data distribution. SAP helped the company improve customer confidence with transparent promotions while retaining flexibility for local offers.

Gebr. Heinemann

Christian Schwidlinski

Senior Consultant