Case Study: KSC achieves a more streamlined and engaging fan experience with SAP Customer Checkout

How German football club KSC saw the construction of its new stadium as the perfect time to transform and make its digital landscape ready for the future

KSC, the German football club behind the new BBBank Wildpark stadium in Karlsruhe, needed to modernize its fan experience while keeping operations sustainable and future-ready. As it revamped catering and merchandising for more than 34,000 spectators, KSC turned to SAP Customer Checkout and SAP support services to improve its digital landscape and address the challenges of smoother point-of-sale processes.

With SAP, KSC and its partner SNEC deployed SAP Customer Checkout along with Real-Time Support and Schedule an Expert to streamline sales, reduce manual work, and automate transactions in catering and merchandising. The result was faster service, real-time insights into sales and inventory, a more personalized stadium experience, and 24x7 expert support from SAP that helped resolve issues more quickly and support better decision-making.

KSC

Pascal Scherrer

Head of Digitalization