Case Study: FC Bayern München achieves a smooth, frictionless fan checkout experience with SAP Customer Checkout

How FC Bayern upgraded its point-of-sale systems to provide greater transparency into merchandising and catering sales and enable mobile ordering to enhance fan experiences

FC Bayern München, one of the world’s most successful football clubs, needed a faster and more reliable checkout experience for the 75,000 fans who fill the Allianz Arena on match days. To handle more than 16,000 halftime transactions and support mobile ordering across in-store and online channels, the club turned to SAP Customer Checkout.

SAP implemented SAP Customer Checkout integrated with SAP S/4HANA and Adyen, creating a unified, cashless payment journey across 400 POS terminals. The solution reduced POS transaction times by 2 seconds, enabled seat ordering and faster pickup, improved transparency by consolidating payment data on one platform, and helped process about 50,000 match-day transactions at the Allianz Arena.

FC Bayern München

Michael Fichtner

Chief Information Officer