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1923 Case Studies
Case Study: FC Bayern München achieves greater efficiency and a future-ready digital core with SAP S/4HANA Retail
A SAP Case Study
How FC Bayern is enabling growth and innovation with SAP S/4HANA Retail while protecting their existing ERP investment
FC Bayern München, Germany’s most successful football club, needed to modernize its business operations with a future-ready ERP system that could improve efficiency, scale more easily, and meet high fan expectations for fast merchandise delivery. To support its digital transformation, the club worked with SAP and implemented SAP S/4HANA Retail, SAP BTP, and SAP Services and Support.
SAP helped FC Bayern München smoothly migrate to a modern digital core and deploy capabilities such as business partner management, merchandising fulfillment, financial accounting, and controlling. The solution also simplified merchandising with SAP BTP, enabled more than 7,000 sales sets for personalized products, reduced IT costs, improved operational efficiency, and boosted user satisfaction through SAP Fiori features like mobile inventory management and automatic replenishment.
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FC Bayern München
Michael Fichtner
Chief Information Officer