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Case Study: Jebsen & Jessen achieves a single source of customer truth with SAP Cloud for Customer
A SAP Case Study
How Does an Industrial Giant Use Technology to Engage Customers in More-Meaningful Ways
Jebsen & Jessen, a Singapore-based industrial conglomerate operating six businesses across 90 locations, wanted to respond faster to changing market dynamics and improve customer engagement. To do that, it needed to simplify customer data management and create a single source of customer engagement data across its global operations. SAP Cloud for Customer was the featured solution used to support this effort.
SAP implemented SAP Cloud for Customer to give Jebsen & Jessen a centralized, integrated customer data platform connected with SAP S/4HANA. The result was a “single source of customer truth” that improved sales team productivity, visibility into the sales pipeline, and decision-making across channels, helping the company serve customers better and focus on revenue-generating activities.
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Jebsen & Jessen
Chris Tan
General Manager, IT Shared Services