Case Study: KDU University College boosts student enrollment with SAP Hybris Cloud for Customer

How Does a University Build Relationships with Potential Students More Effectively

KDU University College, a private higher education provider, faced a challenge in effectively communicating with potential students. Its existing system did not provide an integrated view of information across marketing channels, which hindered its ability to build strong relationships during the student acquisition process. To address this, the university worked with vendor SAP to implement the SAP Hybris Cloud for Customer solution.

The solution from SAP centralized the tracking of all communications, providing the enrollment team with a 360-degree view of interactions. This enabled better-targeted communications and improved insights into the performance of various marketing touch points. As a result, KDU anticipated exceeding its annual enrollment target by over 100%, while also building stronger relationships with potential applicants and their families.

KDU University College

Jess Lee Chai Ling

Enrollment Manager