Case Study: FanPaaS boosts fan engagement and revenue with SAP Cloud Platform

How Does a Sports Fan Management Company Take Engagement to a New Level

FanPaaS, a sports fan management technology company, faced the challenge of consolidating fragmented data from multiple sources to build a complete 360-degree view of fans. They needed to integrate structured and unstructured data, like social media posts, to engage fans with the right message in real time and increase revenue opportunities for teams. To address this, they partnered with vendor SAP and leveraged SAP Cloud Platform.

The solution implemented using SAP Cloud Platform provided a mobile app that consolidated data to create a unique "golden ID record" for each fan, enabling personalized engagement. As a result, FanPaaS achieved a 50% reduction in content delivery time and significantly improved fan engagement and revenue for their partner teams. SAP's technology was crucial in delivering a fast, user-friendly, and scalable fan experience.

FanPaaS

Donald T. Carson

President and CEO