Case Study: Behringer achieves transparent global sales pipeline with SAP Hybris Cloud for Customer

How Does a Medium-Sized Company Stay Close to Every Customer in 70 Countries

Behringer, a medium-sized German industrial machinery company, faced challenges managing its global sales and customer data across 70 countries. Their conventional software was pushed to its limits, making it difficult to efficiently capture leads and maintain up-to-date customer information for their widespread team. To address this, they turned to vendor SAP and implemented the SAP Hybris Cloud for Customer solution.

With support from SAP partner itelligence, SAP's solution was seamlessly integrated with Behringer's existing systems. This provided a 360-degree customer view, a fully transparent sales pipeline, and enabled efficient lead distribution. The implementation was completed in just two months for 50 users. The result is a highly efficient, end-to-end sales process that allows Behringer’s field employees to support its global customer base more effectively than ever before.

Behringer

Christoph Brauß

Head of SAP Business Processes