Case Study: CG Computers boosts targeted customer engagement with SAP Hybris Cloud for Customer

How Do You Do Good for Customers, the Community, and Your Business

CG Computers, a Malaysian retail reseller of technology and telecommunications equipment, faced challenges in understanding its customers due to sales data being siloed in numerous separate databases. This made it difficult to gain insights for personalized communications and targeted offers. To address this, the retailer worked with vendor SAP to implement the SAP® Hybris® Cloud for Customer solution.

The solution from SAP consolidated 200,000 customer data records into a centralized platform, providing deep insights into buying behavior and enabling targeted marketing. This resulted in a 2% increase in email opening rates and facilitated 250,000 personalized communications monthly. These improvements led to increased sales, deeper customer engagement, and stronger relationships, helping CG Computers on its path to becoming a leading regional reseller.

CG Computers

Peggy Tan

Marketing Director