Case Study: Severstal boosts e-commerce sales and customer satisfaction with SAP Hybris Commerce

How Did a User-Friendly E-Commerce Platform Digitalize Business for Russia’s Largest Steel Producer

Severstal, Russia's largest steel producer, faced the challenge of enhancing customer service and loyalty. They sought to create a unified and user-friendly e-commerce platform to attract new customers, simplify the ordering process, and better manage their large and complex catalog. To address this, the company partnered with vendor SAP to deploy the SAP Hybris Commerce solution.

SAP implemented its Hybris Commerce platform with support from SAP MaxAttention services, which provided architecture guidance and continuous support from testing through launch. This solution from SAP enabled new online sales channels, self-service tools, and a modern user experience. As a result, Severstal achieved a wider customer base, higher sales volume, and greater customer satisfaction, with one million tons of steel products ordered through the new e-commerce shop within ten months.

Severstal

Sergey Dunaev

CIO