Case Study: Coca-Cola HBC AG improves supply chain visibility and on-time delivery with SAP

How Did a Major Leap in Supply Chain Visibility Fuel a Customer-Centric Approach

Coca-Cola HBC AG, a major bottling and distribution partner for The Coca-Cola Company, needed to move from reactive logistics to a more predictive, real-time approach. The company faced heavy administrative workload and limited delivery visibility across more than 200,000 full truckloads a year in 12 business units, making it harder to improve on-time delivery and customer satisfaction. SAP, together with Shippeo, provided the SAP S/4HANA-based logistics foundation and real-time transportation visibility needed to address these challenges.

SAP implemented an integrated solution using SAP S/4HANA and SAP Integration Suite to connect Coca-Cola HBC AG with Shippeo’s predictive visibility platform and related logistics systems. The result was improved carrier collaboration, automated delivery confirmations and proof of delivery, fewer manual tasks, and better exception management. Coca-Cola HBC AG onboarded more than 100 carriers and partners, achieved 100% overall volume coverage, and improved delivery tracking, service levels, and on-time deliveries.

Coca-Cola HBC AG

Hristina Galeva

Digital Platform Manager Logistics and RTM