Case Study: CHRIST increases revenue and customer retention with SAP Commerce Cloud and SAP Emarsys

How CHRIST Juweliere increased revenue and customer retention with SAP Commerce Cloud and SAP Emarsys

CHRIST, the German jewelry retailer, needed to break down data silos, improve integration and performance, and create more personalized omnichannel engagement to turn one-time gift buyers into repeat customers. The company worked with SAP, using SAP Commerce Cloud and SAP Emarsys to support its webshop and customer engagement goals.

SAP helped CHRIST optimize data usage and personalize customer interactions across channels, leading to stronger retention and a repurchase-rate uplift. The results included email open rates rising by 10–15%, revenues increasing by 30–40% year over year, and more than 60,000 orders shipped directly from 200+ stores during peak season, while SAP Commerce Cloud maintained over 99.9% uptime.

CHRIST

Michael Berghoff

Chief Digital Officer