Case Study: D.A.S. Rechtsschutz achieves streamlined sales and higher data quality with SAP Sales Cloud

How Can Streamlined Sales Processes Return the Focus to Building Better Relationships

D.A.S. Rechtsschutz, the Austrian legal protection specialist, needed to replace an underperforming CRM system that was slowing sales teams down with manual searches and basic tasks. The company wanted SAP Sales Cloud to give account managers, brokers, and agents a 360-degree customer view, integrate with tools like its online rate calculator, and improve data quality and authorization handling.

SAP, working with B4B Solutions GmbH, implemented SAP Sales Cloud and SAP Integration Suite to centralize customer data, connect systems, and streamline day-to-day sales processes. The result was smoother sales work, better duplicate checking and data consolidation, simplified lead and target creation, improved marketing planning, and stronger GDPR compliance—helping D.A.S. Rechtsschutz increase data quality and focus more on customer relationships.

D.A.S. Rechtsschutz

Norbert Hofer

Head of Technical Sales Support