Case Study: B&H Photo boosts growth and sales efficiency with SAP Ariba solutions

How Can an Intelligent Business Network Help an Independent Retailer Boost Growth

B&H Photo, a large independent retailer of photo and video equipment, faced a challenge where its lead-generation efforts were consuming excessive resources without producing enough qualified buyers to support its growth. To find new buyers more effectively, the company turned to vendor SAP and implemented its Ariba Network and SAP Ariba Discovery solutions.

The SAP solution enabled B&H to connect with a wide range of new buyers on an intelligent business network. The results were significant, including a 300% growth in sales over three years and an 8,000-order increase from new customers. SAP's tools also helped cut the online sales cycle by 75%, reduce the payment cycle by 20-30 days, and increase the buyer response rate by 15%.

B&H Photo

Barry Eisenberg

Manager of Contacts and E-Procurement