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Case Study: Japan Tobacco International accelerates digital transformation with SAP S/4HANA
A SAP Case Study
How Can a Traditionally Stable Industry Survive the Slow Burn of Market Disruption
Japan Tobacco International (JTI), a global tobacco manufacturer, faced significant market disruption from the rise of e-cigarettes and new competitors. To maintain its leadership position, JTI needed to modernize its business platforms, strengthen its brand, and improve the speed and accuracy of its data-driven strategies.
SAP provided a solution by implementing SAP S/4HANA to connect JTI's finance, supply chain, and HR operations on a single platform. With guidance from SAP Digital Business Services, this move resulted in faster, more accurate reporting, stronger data governance, and the elimination of reconciliation efforts. This empowered JTI's employees to act in real-time, providing the foundation the company needed to drive innovation and disrupt the industry from a position of strength.
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Japan Tobacco International
Atiq M. Samad
Vice President of IT, Business Platform Modernization