Case Study: B&H Photo boosts growth with SAP Ariba Solutions

How an Intelligent Business Network Helped an Independent Retailer

B&H Photo, a large independent retailer serving millions of online visitors and store shoppers, was struggling with resource-heavy lead generation that wasn’t producing enough qualified buyers or solid leads. To support continued growth, B&H turned to SAP, using SAP Ariba solutions and an intelligent business network to reach new customers more effectively.

With SAP, B&H improved buyer response rates by 15% with a 15-minute lead response time, grew sales by 300% over three years, and cut online sales cycle times by 75%. SAP also helped reduce the payment cycle by 20–30 days and generated 8,000 orders from new customers over three years.

B&H Photo

Barry Eisenberg

Manager of Contacts and E-Procurement