Case Study: BrandAlley achieves stronger customer growth with SAP and Mention Me

Harnessing the power of brand advocacy and AI to drive business growth

BrandAlley, the London-based members-only flash-sale retailer, wanted a better way to track the value of referrals and identify its most loyal brand advocates. Using SAP Emarsys Customer Engagement alongside Mention Me’s Customer Advocacy Intelligence Platform, BrandAlley set out to move beyond traditional customer spend metrics and improve referral marketing, segmentation, and personalized communications.

SAP helped BrandAlley implement a real-time, AI-driven referral and engagement strategy that fed advocacy data into targeted campaigns and offers. The results included a 4.6% increase in referral rate, 12% more customers acquired through referrals, a 25% increase in repeat purchases, a 12% higher email open rate, and a 5% higher share rate.

BrandAlley

Michelle Hurney

Head of Marketing