Case Study: Frucor Suntory Achieves Digital Growth with SAP Hybris Solutions

Frucor Suntory: Driving Growth Through Digital Transformation with a Full Range of SAP® Hybris Solutions

Frucor Suntory, a leading Australasian beverage company, faced the challenge of meeting new customer demands for 24/7 online access and reaching new market segments that its direct sales model could not. To drive its digital transformation and grow its online presence, the company partnered with vendor SAP to implement a range of SAP® Hybris® solutions.

By deploying SAP Hybris Commerce, SAP Hybris Cloud for Customer, and SAP Hybris Marketing Cloud solutions, SAP enabled Frucor Suntory to build a robust B2B commerce website and gain valuable real-time customer insights. The implementation was completed on time and within budget, resulting in increased online sales, improved B2B ordering, and enhanced customer engagement across all channels. One notable result was acquiring a first account worth $75,000 through the new system.

Frucor Suntory

Richard Raj

Group Digital Solutions and Innovations Manager for Business Technology