Case Study: The Tile Shop achieves higher sales conversions with SAP S/4HANA

A SAP Case Study

Preview of the The Tile Shop Case Study

Four Ways The Tile Shop Transformed the Customer Experience with an Automated, Proficient Solution

The Tile Shop, a U.S. retailer of quality tile and stone products, needed to streamline its POS and sales tracking systems to support expansion and improve sales conversion. To meet that challenge, it turned to SAP, using SAP S/4HANA and DATAxSTREAM to create a more automated customer experience and sales process.

With the solution from SAP, The Tile Shop improved follow-ups and sales effectiveness, with customer follow-ups expected to double and nearly 100% of interactions now expected to be followed up. The company also saw a 1–2% increase in sales conversions, with an expected $4–8 million lift in sales revenue.


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