Case Study: FC Bayern München achieves streamlined, scalable jersey management with SAP

FC Bayern Uniting with fans to be an inspiring, successful, and sustainable football and basketball club

FC Bayern München, the German football and basketball club, needed a scalable and highly integrated IT solution to manage its customized player jersey merchandising. Its manual jersey-data process was complex and error-prone, especially with more than 40 jerseys per season and additional player changes during the season, so the club turned to SAP for help.

SAP implemented a solution using SAP S/4HANA, SAP BTP, and SAP HANA Cloud to create multidimensional sales sets and streamline jersey management. The result was a self-sufficient, cloud-ready process that reduced jersey preparation time from over 10 hours to just 2 hours, cut staffing from four people to one, and generated 10,000 sales sets in three months, delivering a 90% time saving versus manual effort.

FC Bayern München

Stefan Fazis

Head of Supply Chain