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1923 Case Studies
Case Study: FC Bayern Munich enhances fan engagement and player performance with SAP
A SAP Case Study
FC Bayern Munich Teaming up with SAP to Intensify the Fan Experience
FC Bayern München, a world-class German soccer club, sought to enhance global fan engagement, support international expansion, and optimize team performance. To address these challenges, the club partnered with vendor SAP to implement a new technological solution.
SAP deployed its SAP Business Suite and SAP CRM, powered by the SAP HANA platform and delivered via the SAP HANA Enterprise Cloud service. This solution provided a real-time view of fans for personalized marketing and analyzed player data to improve performance and reduce injury risk. The implementation, completed in a record 11 weeks, allowed the club to strengthen its global brand and significantly enhance the experience for its 292 million fans.
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FC Bayern München
Karl-Heinz Rummenigge
CEO, FC Bayern München AG