Case Study: Doehler improves customer targeting with SAP Hybris Marketing Cloud

Doehler: What’s the Secret Formula for Getting Food Ingredient Innovation to the Right Customers

Doehler, a food ingredient company, faced the challenge of needing more sophisticated marketing tools to better understand its customers and improve campaign effectiveness. They needed to integrate profiling data from multiple customer interactions with a single golden record to create a more complete view for targeted marketing. To address this, they worked with vendor SAP.

SAP implemented its SAP Hybris Marketing Cloud solution using an agile approach, integrating it with Doehler's existing business intelligence system. This provided the company with a 360-degree view of customer profiles, leading to significantly improved customer response and conversion rates from highly targeted campaigns. The implementation was completed 100% on time and within budget.

Doehler

Pierre Wiese

Head of Business Solutions Commercial