Case Study: San Diego Gas & Electric achieves a modern, 5-star digital customer experience with SAP

Digital Evolution in Action Driving Customer Empowerment with Innovation at the Core

San Diego Gas & Electric (SDG&E) needed to modernize its digital customer experience to meet rising expectations for real-time information, personalized engagement, and secure self-service, especially as community choice aggregation (CCA) added complexity to billing and service delivery. Working with SAP, SDG&E looked for a scalable, future-ready platform to unify customer interactions and improve transparency across its energy services.

SAP and SDG&E implemented the SAP Self-Service Accelerator (SSA) to power the My Energy Center platform, adding real-time energy insights, AI-driven guidance, clearer bill breakdowns, expanded payment options, and CCA integration. The results include more than 2.7 million end users since launch, a 5-star mobile app rating, and over 48,000 Apple Store users engaged, helping SDG&E deliver a more intuitive, transparent, and modern customer experience.

San Diego Gas & Electric

Dan Linder

IT Program Manager