Case Study: ContiTech achieves more transparent, efficient global sales with SAP Cloud for Sales

ContiTech: More Time for Customers with SAP® Cloud for Sales

ContiTech, a German industrial machinery and components company, faced a challenge as its sales processes became nontransparent and inefficient, preventing its global teams from effectively managing growth and tracking customers. The company chose SAP to address this by implementing the SAP® Cloud for Sales solution.

By implementing SAP's cloud-based solution, ContiTech gained a comprehensive view of customer data integrated from its SAP ERP system. This enabled rapid quote creation, worldwide sales cooperation, and streamlined reporting, which improved customer loyalty and freed up the sales team's time. SAP's platform is now being rolled out to all 16 of the company's global branches.

ContiTech

Torben Franzke

Head of IT