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Case Study: Boehringer Ingelheim fights counterfeit medicine with SAP Cloud Platform
A SAP Case Study
Collaborating Over a Digital Network to Bring Transparency to the Pharmaceuticals Market
Boehringer Ingelheim, a major pharmaceutical company, faced the challenge of counterfeit drugs threatening patient health and its own reputation. They needed to improve supply chain traceability to help pharmacies verify authenticity and to comply with legislation. They partnered with SAP to address these challenges.
SAP implemented a digital pharma network built on SAP Cloud Platform and the SAP Cloud Platform Integration service. This solution connected all participants in the supply chain, providing detailed track-and-trace information. As a result, Boehringer Ingelheim increased trust in its brand, safeguarded patients, and enhanced business agility by simplifying the process of onboarding new partners.
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Boehringer Ingelheim
Andrew Fuchs
Head of Global CRM Program, Boehringer Ingelheim