Case Study: BrandAlley achieves higher repeat purchases and referral growth with SAP Emarsys and Mention Me

BrandAlley Utilizing Advocacy Data to Future-Proof Growth with Mention Me

BrandAlley, an online retailer of designer clothing and accessories, wanted to turn website registrations and referral data into more sales and better customer engagement. Working with SAP Emarsys and Mention Me, the company used advocacy insights from its referral program to improve segmentation and identify its highest-value customers and advocates.

SAP Emarsys helped BrandAlley deploy pre-built Mention Me tactics for personalized referral and email campaigns, including reminders and share-again prompts. As a result, BrandAlley unlocked new high-quality customer segments and achieved a 25% increase in repeat purchases, a 12% lift in email open rates, 12% more customers acquired through referral, and a 5% higher share rate.

BrandAlley

Michelle Hurney

Head of Marketing