Case Study: Bosch achieves higher customer engagement and loyalty with SAP Commerce Cloud and Zoovu

Bosch Power Tools Accessories Simplifying Product Discovery with Zoovu

Bosch Power Tools Accessories, a trusted name in industrial manufacturing and consumer products, needed a better way to help customers navigate the complexity of buying power tool accessories online. Customers were facing endless questions, technical specifications, and weak product content, so Bosch turned to SAP, using SAP Commerce Cloud alongside Zoovu to improve digital product discovery.

SAP, working with Zoovu, implemented conversational digital assistants powered by Zoovu’s Semantic Studio to translate technical specs into customer-friendly guidance and help shoppers find the right accessories for their needs. The result was more than 1 million users served across 35+ global markets, 46 digital assistants live, and up to a 65% increase in customer engagement, along with stronger loyalty and satisfaction.

Bosch

Ganna Lobachevska

Global Touchpoint Owner - Online Product Guidance