Case Study: Black Horse One achieves real-time, end-to-end equestrian event management with SAP Business Technology Platform

Black Horse One Reinventing Equestrian Shows with Advanced, End-to-End Event Management

Black Horse One, a leading innovator in equestrian sports, needed a robust cloud platform to power its digital-first Equestrian Hub and support the management of more than 220 events worldwide. The company wanted to streamline event preparation, payments, scoring, fan engagement, and collaboration with governing bodies while replacing paper-based and time-intensive processes.

SAP Business Technology Platform and SAP HANA Cloud provided the end-to-end foundation for Equestrian Hub, enabling real-time data, digital scoring and entry processes, and centralized on-site and online payments. With SAP, Black Horse One cut event preparation time in half, eliminated paper-based workflows, saved 810,000 sheets of paper, and facilitated US$1.4 million in payments per month.

Black Horse One

Daniel Göhlen

Managing Director