Case Study: Beiersdorf AG achieves unified global market share analysis with SAP Demand Signal Management and SAP HANA

Beiersdorf AG: Enabling Unified Global Market Share Analysis with SAP Demand Signal Management and SAP HANA

Beiersdorf AG, a global consumer products company, sought to accelerate its market data reporting and gain deeper, faster insights into its competitive market share across numerous countries. The company needed to automate its analysis of vast amounts of data to better track brand competitiveness and respond to market changes more effectively.

SAP addressed this challenge by implementing its SAP® Demand Signal Management application powered by SAP HANA®. The solution integrated over 400 market research databases, enabling automatic data harmonization and extensive global market share analysis. For Beiersdorf, this resulted in dramatically reduced reporting time lags, deeper insight into brand health and competition, and more effective, data-driven decision-making across its business units.

Beiersdorf AG

Martin Böhm

Head of Market Intelligence & Information Management