Case Study: Balluff achieves greater sales transparency and opportunity management with SAP Sales Cloud and SAP Service Cloud

Balluff All Sales Offices Connected in a Centralized System

Balluff, a global high-tech manufacturer with 37 subsidiaries, needed to modernize its sales and service operations after international growth and acquisitions left it with a fragmented CRM landscape. Different offices were using different tools and templates, with limited end-to-end transparency and no offline access, making it hard to manage customer processes consistently. Balluff chose SAP Sales Cloud and SAP Service Cloud to create a unified, more flexible CRM environment.

SAP implemented a centralized solution tailored to Balluff’s needs, integrating sales and service into one system and connecting tools like Outlook, SAP Analytics Cloud, LinkedIn Sales Navigator, and HubSpot. The result was better data quality, more documented projects, significantly more sales opportunities, and full transparency from lead to offer. With 1,300 users on the system, Balluff also reported faster reporting, improved opportunity management, and positive employee feedback on the new sales solution.

Balluff

Oliver Reichardt

Head of Sales Application Management