Case Study: Hornbach attracts better talent faster with SAP SuccessFactors Recruiting

Attracting the Best Staff with a Premium Recruiting Experience

Hornbach, a major European DIY and garden superstore chain, faced the challenge of competing with large retail giants to recruit top sales talent in a high-turnover industry. Their goal was to attract better candidates by demonstrating that their roles were diverse and engaging, moving beyond the perception of simply selling basic products. To address this, they partnered with vendor SAP to implement the SAP SuccessFactors Recruiting solution.

With the SAP solution, Hornbach created a modern, user-friendly recruiting platform that provided candidates with a seamless, consumer-like application experience. This allowed their recruiters to efficiently manage the process and maintain high engagement with applicants. The results were significant, including a 37% faster recruiting time, a dramatic drop in paper-based applications to just 8-10% of the total, and an enhanced ability to attract and retain knowledgeable staff, solidifying their status as an employer of choice.

Hornbach

Amelie Widlak

Head of Recruiting