Case Study: ARYZTA aligns sales processes and boosts customer engagement with SAP Hybris Cloud for Sales

ARYZTA: Aligning Sales Processes for Better Customer Engagement with SAP Hybris Cloud for Sales

ARYZTA Food Europe, a major consumer foods company specializing in baked goods, faced a challenge with inconsistent sales processes across its European markets due to multiple management teams using different systems. To align its sales approach, the company turned to vendor SAP and implemented the SAP Hybris Cloud for Sales solution to create a single, consistent process.

With support from SAP partner ECENTA, SAP implemented its cloud-based sales solution, which provided a mobile-friendly platform for the sales team. This gave ARYZTA a centralized view of its sales pipeline and performance, leading to greater consistency in planning customer visits. The solution significantly reduced the call center workload by enabling sales representatives to place orders directly and improved overall customer engagement.

Aryzta

James Gaskin

Program Manager for Customer Engagement