Case Study: Apollo Tyres enhances dealer operations with SAP Cloud Platform

Apollo Tyres Enhancing Dealer Operations with SAP Cloud Platform

Apollo Tyres, a manufacturer operating in over 100 countries, sought to transform its dealer operations by digitalizing its distribution network. Their challenge was to enhance collaboration with dealers, improve productivity, and gain real-time visibility into processes and market data. To overcome this, they worked with vendor SAP and partner Arteria Technologies to implement the DealerConnect Partner Portal, built on the SAP Cloud Platform.

The solution, delivered by SAP through its partner program, automated omnichannel ordering and provided real-time decision-making capabilities. This resulted in a 50% increase in customer satisfaction, improved sales and profit margins, and more efficient, greener operations for Apollo Tyres. The implementation also led to better inventory visibility and a deeper analysis of market trends, significantly strengthening the company's competitive edge.

Apollo Tyres

Chandrasekhar Velagapudi

CIO