Case Study: GEA achieves a 360-degree customer view with SAP Hybris solutions

Aligning Marketing, Sales, and Service with SAP Hybris Solutions

GEA Group, a major industrial machinery and components manufacturer, faced the challenge of a fragmented and complex global CRM landscape. They needed to harmonize their marketing, sales, and service processes to improve agility and collaboration. To address this, GEA chose to implement solutions from the vendor SAP, including the SAP Hybris Sales Cloud and Marketing Cloud, to establish a single, unified source for customer data.

The SAP solution integrated all customer information into one central system, providing a complete 360-degree view of every customer. This gave GEA's global teams cross-functional transparency, enabling faster response times to customer requests and more efficient collaboration. The results included more extensive customer knowledge, more customer-specific advice, and the ability for sales staff to access critical data from any location, ultimately leading to improved customer satisfaction.

GEA

Marcus Renger

CRM Project Lead IT