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Case Study: alfanar achieves 5x sales growth and 24/7 distributor access with SAP Customer Experience
A SAP Case Study
Alfanar - Customer Case Study
Alfanar, an electric manufacturing company based in Riyadh, faced challenges with traditional sales channels, manual order processing, limited customer data, and slow responses to market changes. To modernize its distributor experience, alfanar turned to SAP and its customer experience portfolio, including SAP Commerce Cloud, Sales Cloud, Service Cloud, and SAP Cloud Platform Integration.
SAP implemented a digital commerce solution that connected to alfanar’s ERP and created a 24/7 online B2B platform for ordering, self-service, and analytics. The results included a 5x increase in sales orders versus 2022, a 150% rise in business transactions, and high distributor satisfaction with always-on availability.
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Alfanar
Ahmed Al Hmmady
Manager Applications & Digital Solution