Case Study: Shutterfly achieves product customization and supply chain efficiency at scale with SAP Integrated Business Planning

Adopting SAP Integrated Business Planning for Supply Chain to enable product customization and satisfaction at scale

Shutterfly, a retail company known for photography products and image sharing, needed a better way to scale customized product orders while improving demand forecasting and supply chain visibility. Its manual product configurations were slowing order timelines, and the company lacked clear insight across the organization and supply chain. Shutterfly turned to SAP Integrated Business Planning for Supply Chain to address these challenges.

With SAP Integrated Business Planning for Supply Chain, SAP helped Shutterfly automate product and pricing configuration, improve forecasting accuracy, and gain real-time visibility into component-level demand. The solution increased supply chain planning efficiency and supported peak-season volumes of 125,000 orders a day, while improving customer satisfaction, profitability, and operations through integrated planning and analytics.

Shutterfly

Hai Zeng

Principal Business Systems Analyst