Case Study: SONGMICS HOME achieves faster, data-driven global supply chain planning with SAP IBP

Accelerating global market success through data-driven supply chain planning

SONGMICS HOME, a global consumer products company, faced major supply chain challenges as it expanded into 60+ countries: slow ocean freight, volatile shipping costs, high storage expenses, low forecast accuracy, and limited end-to-end visibility from manual Excel-based planning. To improve real-time inventory control, stock allocation, and demand planning, the company turned to SAP Integrated Business Planning (SAP IBP).

SAP implemented SAP IBP to connect demand, supply, and logistics planning across SONGMICS HOME’s systems and regions, using intelligent forecasting and automated workflows. The results included a 96% order fulfillment rate, a 50% reduction in planning cycle time, inventory turnover days cut from 130 to 83, and a 22% reduction in logistics costs, helping SONGMICS HOME speed up market response and support global growth.

SONGMICS HOME

Chen Xing

Chief Operating Officer